Jeff Goodell

Jeff Goodell: How Clean Coal Cooks Your Brain

"Clean coal" is not an actual invention, a physical thing – it is an advertising slogan. Like "fat-free donuts" or "interest-free loans."

Several years ago, in Gillette, Wyoming, I fell into a long conversation with the vice-president of alarge American coal company about coal's public image problem. Gillette is inthe center of the Powder River Basin, the epicenter of the coal boom in America, where 60 foot seams of coal lay just below the surface.

This vice president, who did not want his name to appear in print, was deeply concerned about coal's future and expressed frustration with environmental attacks on coal, suggesting that it was all a problem of perception: "People don't like coal because it's black," he told me.

"If it were white, all our problems would be solved."

Whenever one of those slick ads for "clean coal" pops up on CNN, I think about that conversation in Gillette. The $35 million "clean coal" campaign, spearheaded by a coal industry front group called American Coalition for Clean Coal Electricity (formerly known as Americans for BalancedEnergy Choices), is nothing less than a nationwide effort to paint coal white.

And to the coal industry's credit, they're doing a pretty good job."Clean coal" is touted by Republicans and Democrats alike as the solution to America's energy troubles.

The logic is simple: America has lots of coal. We are a technologically advanced society. Ergo, we can clean up coal. What's the problem?

Well, here's one: "clean coal" is not an actual invention, a physical thing – it is an advertising slogan. Like "fat-free donuts" or "interest-free loans," "clean coal" is a phrase that embodies the Bush-era faith that there is an easy answer for every hard question in America today. We can have a war in Iraq without sacrifice. We can borrow more than we can afford without worrying about how we'll pay it back. We can end our dependency on oil by powering our SUVs with ethanol made from corn. And we can keep the lights on without superheating the climate through the magic of "clean coal."

Here's another: mining and burning coal remains one of the most destructive things human beings do on this earth. It destroys mountains, poisons water, pollutes the air, and warms the atmosphere. True, if you look at it strictly from the point of view smog-producing chemicals like sulfur dioxide, new coal plants are cleaner than the old coal burners of yore. But going from four bottles of whiskey a week down to three does not make you clean and sober.

Of course, the "clean coal" campaign is not about reality – it's about perception. It's an exercise in re-branding. Madison Ave. did it for Harley Davidson motorcycles and Converse shoes. Why not Old King Coal?

It's not a difficult trick – just whip out some slick ads with upbeat music and lots of cool 21st century technology like fighter jets and computers. Run the ads long enough, and people will believe.

But the real goal of the campaign is not simply to re-brand coal as a clean and modern fuel – it's to convince energy-illiterate TV viewers that the American way of life depends on coal. The ads remind us (accurately) that half the electricity in America comes from coal, then shows images of little girls getting tucked into bed at night or Little Leaguers playing ball under the lights.

The subtext is not simply that, without the electricity from coal, the lights will go out and your family will be plunged into darkness. It's that, without coal, civilization as we know it will come to an end. As one utility industry executive asked me while I was reporting Big Coal, "Have you ever been in a blackout? Do you remember how scary it was?"

From the coal industry's point of view, this is a brilliant way to frame the argument. If the choice is, coal or chaos, they win. This framing also disarms environmental arguments – yes, it's too bad that mountaintop removal mining has destroyed or polluted 1200 miles of streams in Appalachia and that the Environmental Protection Agency projects a loss of more than 1.4 millionacres – an area the size of Delaware – by the end of the decade.

But hey, if it's a choice between losing flattening West Virginia and keeping our lights on, good-bye West Virginia!

That's a false choice, of course.

The coal industry may not want to acknowledge it, but we're living in the 21st century now. We have indeed figured out other ways to generate electricity besides burning out 30 million year old rocks. And with each passing year, those alternatives are getting cheaper and smarter.

Wind is already less expensive than coal in many parts of the country, and so is large-scale solar thermal. Google is exploring enhanced geothermal. The creaky old electricity grid will soon morph into a system that looks more like the internet, driving big gains in efficiency and allowing for real-time pricing of a kilowatt of power.

This does not that mean we can shut down coal plants tomorrow. But it does mean that coal is no longer the engine of civilized life as it has been since the industrial revolution.

Big Coal is best understood as a beast of inertia, pushed along by hundreds of billions of dollars worth of heavy metal infrastructure, and kept on track by an army of lobbyists, and our own ignorance of what goes on behind the light switch.

That may be changing.

Even seven year-olds know that the accumulation of greenhouse gases in the atmosphere, especially carbon dioxide, is warming the planet. Coal is by farthe most carbon-intensive of fossil fuels, with roughly twice the carbon content as natural gas.

Right now in the U.S., there is no financial cost to dumping CO2 into the atmosphere. That’s likely to change during the next administration. Big Coal is fighting for loopholes and safety valves to keep CO2 costs low, because if legislation passes that actually puts a serious price on CO2, coal's reign as a "cheap" energy source is officially over.

Big Coal believes they have solution for CO2. It's called carbon capture and storage. In most scenarios, capturing and storing CO2 from coal involves building a new kind of power plant that uses heat and pressure to gasify the coal, instead of burning it. In these new plants, the CO2 can be removed, compressed into an oil-like fluid, then injected underground in abandoned gas and oil wells or deep saline aquifers.

Big Coal says that capturing and storing CO2 from these new coal plants is a slam-dunk technology -- but one that's not quite ready for prime time yet (capturing CO2 from existing combustion coal plants, while possible, is expensive and cuts the electricity output of the plant by as much as 30 percent).

Of course, Big Coal has always been better at touting new technology than actually deploying it. Yes, there are serious questions about how much it will cost to build new coal plants that can capture and store CO2, how soon will it happen, and whether or not the technology can scale up quickly enough to really make a difference. But it's not technology that's holding back CCS. It's politics. Without a price on carbon, there is little incentive to do anything serious about CO2 emissions from coal plants. Indeed, for Big Coal, the game now is not to prove that carbon capture and storage is a viable technology. It's to use the expense and complexity of it as leverage in negotiations over climate legislation.

Meanwhile, the need to reduce CO2 emissions grows more urgent every year. As NASA climatologist James Hansen has repeatedly pointed out, continuing to burn coal the old-fashioned way is a sure-fire way to melt Greenland and turn Miami into an aquarium.

In the end, the "clean coal" campaign is about using the tools of the 21st century to keep us locked in the 19th century. Like other greenwashing campaigns, it's about using the iconography of sexy technology and down-home Americana to maintain the status quo.

These campaigns always pretend to offer inspiration about we can do in America if we set our minds and hearts to it, but in fact the real message is what we can't do: we can't power America without coal, we can't keep our lights on without destroying Appalachia, and most important of all, we can't pass meaningful carbon legislation without wrecking the American economy.

This is why the false promise of "clean coal" is dangerous.

The goal is not to solve our problems, but to perpetuate our addiction. In one ad, the narrator even adopts the feel-good language of substance abuse and recovery: cleaning up coal is a "big challenge," he explains,"but we've made a commitment – a commitment to clean."

After decades of stoking the engines of denial and obfuscation on global warming, it's nice that Big Coal wants to be a good citizen. But just because your pusher decides to shower and shave, don't delude yourself into thinking that he cares about your welfare.

His real goal is to keep you hooked.

Like what you read? Vote for it on Digg.

What's next?
Activist Toolkit

use of anarchy

You use the word anarchy like it is chaos. The words have nothing in common. However, great article.


Ignorance is America's largest expense. This article does everything in it's power to increase the cost of ignorance. I actually enjoyed reading it until the "bullshit" comment. No self respecting author who wants to be taken seriously uses language like that in what is supposed to be a factual and technical piece of writing. Add to that the complete lack of any supporting evidence or arguments, this article is a long piece of prose with no purpose other than to mislead the misinformed.

So MIT is not a reference of value?

He supports the BS comment with the link to the MIT piece, so while you are complaining about your language sensitivities and ignoring the supporting arguments you say don't exist in the article, others are getting on with being educated.

Ignorance through fact, WTF?

Jeff Goodell is a leading authority on the subject of coal. You're complete backwards thinking about the realities of "clean coal" is the only bullshit I see.

Comment settings

Hi everyone - comment settings are being formatted right now, soon you will be able to submit a name, user profile etc (if you want) along with your comments.


But have at 'er in the meantime, just wanted to give you an update.

- Kevin


Thanks for the thoughtful comments here. I've made a few revisions to the post to clean up typos, clarify argument, etc.

Thanks, Jeff


A few years back, some friends of mine from college and I read your book "Big Coal." Already seasoned student climate activists, we were struck by the immensity of the problem, and devised a plan to head to Billings, Montana, where there are a few new coal-fired power plants slated to be built. We were going to call ourselves the Powder River Basin Collective and run campaigns to stop those plants from being built.

Well, we brought our idea to our then professor, Bill McKibben, and he said something to the tune of "Well, this is a great idea, but you know what we really need? Strong federal policy." So, instead of going to Billings, we stayed in Vermont and organized Step It Up (, which turned out to be a turning point in the US climate movement last year. Now 80% CO2 cuts by 2050, our mantra, is the baseline for a "climate" candidate.

We've recently taken our ideas global, with a new campaign called, focusing on the most recent science that says we have to reduce CO2 globally to 350 ppm, the only safe level.

But the coal issue is and continues to be near and dear to our hearts, thanks to the science, ABEC and ACCCE's astroturf campaigns ( and your great writing.

Keep up the good work.


Appalachia devestation caused by coal

If you don't think coal AND the coal business is dirty, take a drive thru Eastern Kentucky and the rest of Appalachia. BIG COAL makes tons of money from the poorest counties in the poorest, least educated states in our nation. Think that's a coincidence? Wake up.
Billions of dollars of black gold are trucked out of those mountains!!
Check out this website ( for first-hand reports from people who are fighting to save the watershed of the entire Southeast, which also happens to be the ONLY mixed mesophytic forest in North America--the world's oldest and biologically richest temperate-zone hardwood system.
Every time I see one of these propaganda commercials about how CLEAN coal is, it turns my stomach. If you want to see more, just look up "mountaintop removal" on Google or YouTube. Get informed and take action!

Anthracite was supposed to be clean too

I came from Scranton, Pennsylvania, which sat on the largest seams of anthracite coal in the world. Scranton was mined to exhaustion by coal companies up until 1927 (literally up to within inches of folks' basements, until the Pennsylvania Supreme Court told the coal companies that "surface rights" did not give them license to destroy homes). The entire area was mined to exhaustion in 1959, when the Susquehanna River broke through a mine wall and flooded out the entire honeycomb of mines beneath Luzerne and Lackawanna Counties.

I like to call the Scranton area America's first great environmental disaster zone. Perhaps there's a theme park in there somewhere...kind of a time-elongated Chernobyl.

Rules of thumb from one who grew up there:
1. If a coal company says it, it's a lie.
2. If they say coal is clean, it isn't.
3. If they say you won't suffer, you will. (Just Google "black lung" for starters).
4. If nature stands in their way, nature will be destroyed.
5. If they say it's economically necessary, the money's leaving your area and never coming back.
6. If they say they'll clean it up and make it better, they won't.


We exhale the same amount of CO2 as we inhale oxygen.
Green plant life does just the opposite. IT REQUIRES
CO2 to "INHALE", and it then "EXHALES" OXYGEN!

Kafka-esque tree-haters, or DENDROPHOBES, joined with the PYROMANIACS TO CREATE A CONSERVANCY FOR SMOKE!



Sure no process is 100%

Sure no process is 100% "clean" but you really need to get more educated on advancements. Your arguments are way to slanted. Not to mention I am very sure every single one of us does not live 100% green. IT IS NOT JUST AN ADVERTISING SLOGAN! Please wake up and state more facts. I could have accepted what you said if you said it isn't "clean" but "cleaner" which is actually more the truth. Although clean is not a word that describes the exactly level of absent contaminants. I am sure you even say your house is clean when in fact there is always some dirt or dust to be found. Throw your weight behind a problem constructively and help the problems and we will get even better.

For this no commercial scale

For this no commercial scale examples exist. The FutureGen plant in illinois was to be the showcase for clean coal technology.The US averages 30 coal mining deaths annually, while China averages a staggering 8,000. Mountaintop removal mining, a method that is common in Appalachia, destroys ecosystems and has permanently buried over 1,200 miles of streams. Coal mining causes water pollution and lowers the quality of drinking water in neighboring
communities.So all should care about it.

Clean coal isn't an

Clean coal isn't an invention in itself, but there are minor inventions that do make the overall process cleaner, opposed to the "old way". But for the most part this is correct... just not exact.


One of my favorite novels is Germinal by Emile Zola. It is quite saddening to think that it depicts coal miners striking in the 1860's and nearly 150 years later, it is all the same. Yes, man's greed for energy used to satisfy his vanity is depleting our earth. Only a catastrophe, and it may come sooner than later, will make them open their eyes.

Coal and Oil are obsolete

Carbon fuels have been obsolete since 1992. Why are we still using them? BlackLight Power Inc., is the pioneer of technology based on the patented process of releasing chemical energy from hydrogen called the "BlackLight Process." More specifically, energy is released as the electrons of hydrogen atoms are induced by a catalyst to transition to lower-energy levels (i.e. drop to lower base orbits around each atom's nucleus) corresponding to fractional quantum numbers. The lower-energy atomic hydrogen product called "hydrino" reacts with another reactant supplied to the reaction cell to form a hydride ion bound to the other reactant to constitute a novel proprietary compound, or two hydrinos react to form a very stable hydrogen-type molecule called a dihydrino molecule. As hydrogen atoms and catalyst atoms are normally found bound together as molecules or are bound in other compositions of matter, BlackLight has invented a solid fuel that uses conventional chemical reactions to generate the catalyst and atomic hydrogen at high reactant densities that in turn controllably achieves very high power densities. The catalyst causes the hydrogen atoms to transition to lower-energy states by allowing their electrons to fall to smaller radii around the nucleus with a release of energy that is intermediate between chemical and nuclear energies. BlackLight's experimental results on its process and compositions of matter are published widely and have been replicated by independent groups.


Carbon energy is not obsolete. You have to consider market forces and market demands. I don't think blacklight is ready to put out 10megawatts tomorrow. What does the market demand? Check the demands for electricity for a small town of 35,000. Does blacklight have something to roll out tomorrow to even supply half that with electricity? I didn't think so. I do some research but I'll bet you have zero products on the market that can even sustain my house.

One of my favorite novels is

One of my favorite novels is Germinal by Emile Zola. It is quite saddening to think that it depicts coal miners striking in the 1860's and nearly 150 years later, it is all the same. Yes, man's greed for energy used to satisfy his vanity is depleting our earth. Only a catastrophe, and it may come sooner than later, will make them open their eyes.

Where are you going to get it from?

I really don't believe people in America know where our electricity comes from. Ok, we go 100% electric by a certain year. were is it going to come from? you can only dam up a river so many times, before there is a massive problem for you to write about. you can only put so many wind turbines up, before you write about it. How about, is it really Global Warming, Or could it really be just a slow Polar shift?

clean coal tech

Please look at this link. Watch the smoke destruction video. We are looking for the right partners.

this is a incredible news

this is a incredible news for me, a young Italian girl


That is so rotten, I hate false advertising. It is so sad that people will believe that coal is now clean. Those people need to get a clue, and I do not think they should be allowed to pt that stuff on TV.

So many

So many people do not realize the health effects with coal. Just because it works does not mean it is good. We need to find an alternative. FAST.

Special Report: The Myth of Global Warming

(1) Advanced Technology Research SPECIAL REPORT: “GLOBAL WARMING” IS A FALSE THREAT BASED ON FAULTY SCIENCE The above headline may seem quite shocking to you – given that the media, many politicians, many (but not all) scientists and others, continue every day to repeat the false claim that the planet is warming. You might also try to dismiss the following as simply a conspiratorial fabrication by some conspiracy nut. But the following information about planetary weather and our world are all based upon FACTS and factual material only. That is because Advanced Technology Research, ATR, accepts NO grant funding monies of any kind and therefore is able to present FACTS and comment upon societal, technological and environmental issues without the pressures that those who do take such funding are under, to present only “information” that forwards the special interests of those who fund their “research”. The basic facts regarding long-term weather conditions on Earth which have never been refuted or proven incorrect, but which have been suppressed, were captured in calculations by Serbian civil engineer Milutin Milanković in the 1920’s. He discovered that the Earth has both a tilt, a wobble and a varying ellipticity in its long-term orbit around the sun, resulting in 100,000 years of ice age conditions, with much shorter periods of warmer weather, of the type that anyone reading this report and their recent generations of family members were born into. These are known as inter-glacials, or periods between ice ages. These inter-glacials last for about 11,000 years. After and preceding every inter-glacial is the return of another 100,000 year ice age. The best estimates available indicate that we now nearing the end of the current interglacial. We are in the last part of its 11,000 years, and that means that Earth is already heading back towards ice-age conditions once again. This DOES NOT mean that tomorrow, or next week, or even next year or in the next ten years, that you will wake up to a mile-thick glacier in your front yard. Such an expectation would simply be ridiculous, but those that are trying to prevent the factual information -- that the planet is NOT warming over the long term -- from getting out, often forward such scenarios, in a feeble attempt to discredit those who present these facts. (2) ATR presents this information, with NO other motive than that which arises from an honest caring for the majority of those that are inhabitants of this planet. ATR does not care if the facts prove global warming or global cooling. What we truly care about is that any information on what is happening with our weather now, and on what is most likely to be happening in the future, is presented FREE from vested interests meddling with the scientists providing that information. Sadly that IS NOT the case with many of our scientists at present. Even one of the strongest proponents of the myth of “global warming” told a close personal friend of one of our researchers that he knew that “global warming” was false – but that he knew where his grant funding money was coming from, and thus that he had better keep promoting what he knew to be a myth, so he would keep the money flowing to him! This is not the behavior of a true scientist, but that of a paid mouth, merely pretending to be a credible scientist, in the opinion of ATR. How The Public Has Been Fooled: There is a method that has been used to confuse and fool the public into thinking that the myth of “global warming” is reality. It is quite confusing when nearly every media source has jumped onto the “global warming” band wagon and is daily, in news reports and often in un-related reports – gratuitously pushing the idea that Earth is warming and that mankind is the reason for this “reported increase in temperature”. The way that the public has been fooled into thinking that higher land temperatures equal a warming world overall is as follows: If we agree, for the moment and for the sake of the following scenario, that the earth is currently receiving less sunlight because of the Milankovich orbital geometry effects, then we will understand that, as a result, there will be less evaporation of ocean and lake waters, resulting in less cloud cover and less rainfall. The consequences of less rainfall to cool the land, and less cloud cover to shade it from the sun, would then bring on higher land temperatures. Well, that certainly makes it look like the planet is warming. We have higher land temperatures. But what is happening out in the ocean surface waters, where less sunlight is reaching those waters due to the Milankovich effects? Well, interestingly enough, those who monitor global temperature trends have moved their monitoring stations, from a more even ocean / land distribution, to a situation where land monitoring stations are the main places from which these “scientists” are getting their temperature data. And cities – “urban heat islands” -- generate their own heat, thus stacking the deck even further in this biased promotion of “global warming”. (3) Here is a fact that is irrefutable: overall, Earth cannot have both warming and drought at the same time. That is because if the planet is warmer, higher rates of surface water evaporation result – more, not less, moisture would then be evaporated and available for drought allaying precipitation. But we presently suffer severe drought and even expanding desertification in many areas of the world. This fact speaks loudly that the sunlight reaching the planet is diminishing, which results in less evaporation of surface waters, in drought/desertification, and in a cooling world – not a warming one. One then might ask, given the preceding argument, what is the individual to do? -- laugh in the face of environmentalists, and keep driving cars and trucks any way we please, not caring about poor gas mileage vehicles? Certainly that is NOT the answer. Much of what comes out of the tailpipes of cars, and out of factory chimneys, has been cleaned up, but those pollutants are still not safe for mankind, or for animal and plant life, to live in and to breath in, especially in high concentrations when viewed in a fresh air/polluted air mix. The first steps are to continue to recycle, to drive our vehicles rationally, and to demand that the products we buy are made in factories that are as clean and as un-polluting of our world as possible. Never forget that the “vote” of your dollar, in your role as a consumer, speaks with a very loud voice, in that you can shape the types of products that are produced, as well as the way they are produced -- ALL as a function of what and where you buy. Naturally the following would be a personal choice, but ATR suggests that one should NEVER purchase eggs that are not from cage free chickens since ATR does not think it proper to support a farm that forces chickens to sit in a cage for their entire lives, pumping out eggs. ATR feels that such is animal abuse, and we will not support that type of egg production. In this way, through certain, concerted buying/boycotting strategies, consumers can support those farms that do operate with cage free chickens. Because one often buys such staple items regularly – “voting” for such products with your dollar will make it more likely that such products will continue to be available to you as a consumer. As a result, those farms that don’t operate with cage free chickens will then lose out on sales – until they change their egg producing methods. This is but one example of the power you can wield as a consumer! Next, if you care about the future of this world and about what we will leave to our children and their children -- or, if you believe in re-incarnation -- that you will be born again into another, later life in this world -- you might ask yourself the question: “What will be the condition of the world for my future family members, and, perhaps, for me, personally, as well [again, if you believe in re-incarnation]? (4) So that would make a case for demanding of your elected officials -- from local city governments all the way up to the President of the United States -- that the question of what our planet’s weather is really doing be revisited. Only this time completely free of vested interests intervention, pressure and lobbying. Now I am well aware that this is a very tall request – because I am going to detail what our research over the past many years has shown to be the reason that the myth of “global warming” has been pushed in the media, by many of our elected officials, in our schools, and in society at large. And we as a collective group of people that care about each other and the survival of ALL people in this world are up against some of the most diabolical, suppressive, and evil intentioned individuals that people of good will have ever faced. Who is Behind the Promotion of the Myth of “Global Warming"? ATR, some years ago, obtained a de-classified CIA report about planetary weather that was authored in the mid 70’s. The report covered how the planet would again be host to ice ages. It even surmised that the United States might be hard put to fend off the multitudes that, because of adverse weather conditions as the planet headed back -- towards cooler, drier, and then eventually ice age, conditions -- could not grow sufficient crops to feed their populations. And because the report stated that the U.S. would be one of the last areas on Earth that could still sustain anything approaching large crop yields, that the U.S. might find itself in such an unpleasant [but powerful, the CIA pointed out] situation of trying to decide who would receive food supplies and who would not. Then at about the end of the 70’s -- with a new power source, fusion power , making strides, slowly but steadily -- the tone changed suddenly to the promotion of the myth of “global warming”. First, let me explain exactly what fusion power is, and is not. It is NOT atomic fission – which is the type of power we have in our current nuclear reactors and submarines. “Fission” is based upon “fissioning” – breaking apart – heavier atoms like Uranium or Plutonium, releasing energy from the atomic nucleus in the process. Nuclear fission is a dangerous form of energy with equally dangerous waste products which have to be continually guarded against falling into the wrong (e.g., terrorist) hands, which have to be packaged, shipped, stored, and secured for hundreds of years, all so that no animal life ever comes in contact with it, and, again, so that terrorists never get their hands on it in order to make a dirty bomb. Fusion is the exact opposite of “fission”. Fusion IS the act of “fusing” lighter atoms like Hydrogen together. In that fusion process, energy is released from the atomic nucleus. (5) Some versions of fusion release this energy without releasing any heavy particle radiation. Fusion power reactions “run” mainly on Hydrogen, which is the most abundant element on our planet, and in the universe as a whole. The problem with using fusion power at this time is that our scientists have not yet been able to induce and maintain the high temperatures & pressures – the high energy densities -- that a sustained fusion power generation process requires and thus no practical power source has come from fusion…yet. The tragic aspect of all of this in the view of ATR is that many factors that practically guaranteed fusions failure were enacted at this time. Funding to fusion projects was slashed with the intention to prevent further advances. The U.S. educational systems were grossly under funded, with the intention to insure that the very bright minds that we should be fostering in our schools, that could come up with future technological advances we need, including fusion, would never rise to that achievement. When you couple this with the dramatic rise in the number of students being pumped full of worthless – and, worse, dangerous and cognition-damaging -- psychiatric drugs, based on equally trumped-up, false claims as the myth of “global warming”, such as made-up maladies like “hyperactivity” and others, one can see plainly the final coffin nail that was intended to be driven in, all to prevent advances in our technology that we sorely and obviously need; technology that would benefit the many but pose a real problem for the hyper-wealthy few, who have other plans. Their Plans: From everything ATR has been able to compile regarding the false information used to construct the myth of “global warming”, and regarding the motives that could be operating in that tiny ruling stratum of ultra-powerful monied people, a scenario as to why “global warming” has been pushed so hard has emerged. The oil companies and the international banks are covertly run by a very select, few families. They stand to reap enormous amounts of additional revenue – and social power -- via two main campaigns. One campaign is to keep the world addicted to oil as the primary source of energy on this planet. The other campaign is to make sure that as many countries as possible get into debt to the international banking establishment, so that a further tightening of power and control for these families is achieved, even as yet greater monetary wealth is generated from the interest that their banks charge on loans taken out by national leaders and governments, ostensively in order to build up and develop their countries. That is the state of the world today – especially for the developing countries in Africa and South America -- though this state of affairs is not limited to those two continents. The main fear of these families is that something like fusion power would be developed because the result – though good for the bulk of humankind as a whole -- would severely curtail their influence and power. (6) If a workable fusion reactor was developed and sold to, say an emerging African country. That country would, in a short time, have the ability to become independent of these ruling families’ oil companies and banks. Because a fusion reactor can run on hydrogen, the country could begin to draw from ocean water to fuel the fusion reactor, thus providing both a virtually endless supply of low cost, pollution-free, clean energy and de-salinated water, both needed to expand agriculture, feed their people, and support industrialization. This country could then say “no thanks” to oil imports, (there goes the profit from oil) and pay off their old bank loans (there goes the interest on the loans that these families’ banks would have otherwise gotten in perpetuity) and there would be a country free of the control by these families. The false claim of “global warming” is a veiled attack on such technologies, on such economic development, toward such independence, and on such raising of human living standards. But only in advancing such technology will we be able to save ourselves from our own shortsightedness in the pollution we have inflicted upon this planet, and thus also upon ourselves, thus far, and be able to rise to the present and coming challenges of feeding and housing ourselves decently, especially in a world turning back towards cooler conditions, and heading towards the post-interglacial ice-age resumption. ATR wishes to remind you that NOTHING man has ever done to the rest of Earth’s natural systems compares with the damage and destruction which mile-thick glaciers scraping across the land have done and will do to those systems. Going back towards some sort of simple lifestyle will not solve our environmental problems. As stated before, neither will being irresponsible by just continuing along in the same way we have been, just because there seems to be plenty of oil to burn, not to mention plenty of other natural resources to squander. But ATR is not a prophet of doom and gloom. There are steps that can be taken to avert the ruling families planned catastrophes, and we firmly believe in the capability American spirit to overcome their evil plans. The spirit that, in founding America, beat the Nation that was the greatest super-power of all time up to that time, England; the group of individuals who, in founding America, created the most important (non-religious) document of all time so far – the Declaration of Independence, U.S. Constitution, and The Bill of Rights; the country that defeated one of the worst threats to freedom the world had ever yet seen, up to that time – the Nazi régime, funded and founded by the same families that now “own” the “Global Warming” myth-mill -- and one of the only countries on Earth that still has in place a document that reminds us that we have these rights as a living person which no government has the right take away or deny. (7) What Can Be Done? There are constructive steps against this calamity that any person can take, whether young or old, regardless of race or creed, and no matter what educational level they have achieved. ATR encourages everyone that reads this special report to carve out some personal time from what may have become a very busy, stressful life, as we all strive to survive in a world with madmen in control of energy, finances, and the political machinery -- in this country, and to a great extent, in the entire world. Never forget that individuals can make a difference via actions “large” and “small”! Rosa Parkes, the lady who refused to give up her seat on a bus in the South, simply because of her complexion, set off a process that changed our world with that “small” decision. The Founding Fathers put their lives on the line, for ideals and freedoms that they held to be so important that they were willing to pay the ultimate price for them. Thomas Edison changed the world with an idea. On and on goes the list of people who decided to take a stand, and so changed the world by their actions. YOU have the power to do that as well. How well or poorly the world, this county, this state, and this city turn out, depends on what you choose, or fail to choose, to do to make it decent and livable. It is up to us, it’s on our shoulders, and by our decisions and our actions, whether this country -- and, to a large degree, whether the world – continues to support freedom for the individual or not. What You Can Do: • Write to your elected officials from the local level to the President and demand that a re-evaluation be done regarding planetary climate trends by scientists free from influence by special interests [Good luck! “Money talks”!] ; a re-evaluation based on facts only [who decides “fact” from “fiction”? What is “fact” versus what is “fiction” will typically be a matter of controversy, even among scientists holding to differing hypotheses; only scientific experiment can decide among these differing hypotheses, and, even then, the interpretation of the experimental results can be a matter of controversy for some length of time]. The results must be triple checked to prevent any manipulation of the findings. (What we have been given regarding the myth of “global warming” has been manipulated, and is based upon deliberate distortions of factual information). • Do not vote for any tax increases and only support candidates that agree NOT to raise taxes. Currently the U.S. Government spends billions of tax dollars on psychiatry which is used to dope our citizens with worthless and, worse, (8) damaging, drugs. Demand of your elected officials that they de-fund psychiatry and that they call for an immediate investigation into psychiatry and the flawed methods psychiatrists employ – which are also not based on facts. This sort of investigation would uncover a sexual-abuse scandal (psychiatrists having sex with their patients) which has been covered up and which is much, much, much larger in scope than the current media hype surrounding the religious – sex scandals. • Never submit your child, or any other family member, to psychiatric drugging, and if any family member is ever doped-up with those drugs – take them immediately to a non-psychiatrist nutritionist, to supervise weaning them off of these worthless and, worse, damaging, drugs. We need your children, all children, able to read, learn new information and be the ones that come up with new ideas and technology to solve our environmental and societal problems. • Get involved with the Parents Teacher Association (PTA) and demand that they fire ANY psychologists or psychiatrists employed by the schools that are promoting drugging school children. Students are now being set up for “mental health screenings” which are nothing more than an attempt to get even more on these worthless and, worse, damaging, drugs all based on the never-proven theory that some children have biochemical deficiencies in their brains. • Write letters challenging newspapers that forward the myth of “global warming” to provide facts from scientists NOT being funded by foundations, owned by the ruling families we mentioned, which seek to allow only the myth of “global warming” to be advanced. • Keep reading and listening and questioning – as the answer we have been given by the media, politicians and some scientists regarding the planetary trend of climate is NOT motivated by scientific factual information, but by an ulterior political-power agenda operated by the ruling oil/finance families. ~ ~ ~ Thank you for reading this special report: “Global Warming” is a False Threat Based on False Science.” Remember, how this world turns out and the condition that it is left in for our children and their children and their future offspring depend on what all of us do here and now in supporting rational solutions to our environmental or societal problems which are based on factual information. You can make a difference! ATR – Advanced Technology Research P.O. Box 528 Santa Rosa, CA 95402

Clean coal" is not an actual invention, a physical thing – it is

Wow ! Great Post ! Thanks a lot for all that info about ficticional "Clean Coal"

Coal is dirty

Thanks for sharing such a nice post.Keep on posting such great article.


It's amazing they can get away with calling it clean coal. Very interesting article but very scary

Obviously, you hysterical

Obviously, you hysterical panic monger, you are doctoring photos to suit your own agenda. You tamper with the facts to represent your own hatred for energy production in the U.S.A. I live in Gillette, Wyoming and there are no nuclear power plants anywhere around here! DOUCHE BAG!!! Do you want to be a slave to the Arabs forever? Coal is America's future for energy.


Coal is scary but so is oil. However, I'm not sure if there will ever be a suitable solution if we don't completely change technology. We need to rethink the whole thing before it's too late or we will be riding horses to our high tech jobs.

I am a new visitor of this

I am a new visitor of this website but I liked it a lot! I was searching for some information about Memphis Monroe and accidentally noticed this interesting advertisement. Well the coal industry is very important for our country so I will definitely read and other your posts, so thanks a lot one more time.

Who are you???

Jeff, who are you and what makes you an authority on coal...or WV???? Coal is vital to our state and to America.....God made a way for every state to make a living....think about it...and the bible says that we must work...6 days a week...are you going to go against God's word...if so...I feel sorry for you....!! We (WV) are a God fearing people and we go to work...and make a living...and live happily...til people like you try to put us down...and take away a right that was given to us by God. What is some half yourself....would come along and cannot write anymore books...we have enough..and you are WASTING paper...and killing all the beautiful must stop...tell your family you cannot make a living anymore....then what..WOULD YOU LIKE THAT....!!!! Why are people so worried about our life need to worry about yourselves...and leave our state alone....We are happy to go to work!!! COAL KEEPS OUR LIGHTS ON....AND GUESS WHAT...IT HAS KEPT YOURS ON TOO....!!!